WWE has always sold us on how brutal and barbaric the Hell In A Cell match is and how people who enter the structure aren't always the same when they leave. If that's the case, why are we having three matches take place inside the Cell at the PPV?
Don't get me wrong, it's hard to actually name a Hell In A Cell match in recent memory that has been bad, but look at the great Cell matches in history. All of them have two major themes. They are either famous moments or the final conclusion to a rivalry between two men who despise each other.
Brock Lesnar vs Undertaker is a great example of this. Their first match inside the Cell in 2002 is up there as one of the best and most brutal Cell matches in history. The two men hated each other and you could see that bleed through on the screen, mainly from Undertaker's face. The Cell was a way for those two men to bring their burning animosity for each other to the next level. Batista vs Triple H is another similar example. Hell In A Cell is the last resort.
And then there's Mick Foley. When you think of Hell In A Cell then chances are the first person that pops into your head is Mick Foley. The risks he took inside and outside that structure are the craziest things a human being could do and the man deserves nothing but respect for putting his health on the line in the way he did. But watching him on RAW this week was confusing. He announced that for the first time ever, two women would wrestle inside Hell In A Cell when Charlotte faces Sasha Banks for the WWE Women's title. The idea is fine, what struck me as odd was the fact that he seemed OK with the whole thing. Mick Foley had his life altered by that match. It's almost a miracle he didn't die doing some of the things he did, so why is he perfectly fine with Sasha and Charlotte going at it?
Seth Rollins vs Kevin Owens and Roman Reigns vs Rusev will both also take place inside Hell In A Cell on the same night. This is where I start to become a little confused. As I said earlier there are two main factors that have been consistent with the greatest Hell In A Cell matches in history. They are either: the final option for two people who absolutely despise each other and want to wipe the other off the face off the earth, or being remember for a truly incredible moment that will be remembered for the rest of wrestling history.
Now look at the three feuds that will be inside the Cell. Roman Reigns vs Rusev is going along nicely but it feels far too early for this to be a Hell In A Cell match. The same applies to Seth Rollins vs Kevin Owens. The feud is good, but it feels too early for this. As for Sasha vs Charlotte, it feels more of a case that this is part of the Women's revolution and it's being done for the sake of saying it happened.
Thanks to the whole Hell In A Cell PPV the match now feels like less of a special occasion and more of "it's that time of year again" thing. It has become the blowoff for feuds. Reigns vs Wyatt last year, Rollins vs Ambrose the year before that. To me the Hell In A Cell match no longer feels like a big deal because it isn't treated as such, instead it is treated as the inevitable end to a feud that is happening in the summer of WWE, and that's a shame because it can be so much more.